ATTUALITA' - La lotta non si ferma! Come ogni anno, Levi’s® e Durex supporteranno la Giornata Mondiale dell’Aids con iniziative locali finalizzate a contenere il livello di diffusione del virus HIV
in tutto il mondo.
Nelle settimane precedenti al primo di Dicembre, i Levi’s® Stores partecipanti di tutta Europa e il Levi’s® E-shop distribuiranno volantini informativi sull’ HIV/AIDS, profilattici Durex gratuiti e un nastrino rosso – il simbolo mondiale della solidarietà nei confronti dei portatori del virus HIV e di coloro che convivono con l’AIDS.
Un questionario online disponibile all’indirizzo www.eu.levi.com/wad verificherà e correggerà le conoscenze dei visitatori in materia di HIV/AIDS. In questo modo, oltre alla soddisfazione di apprendere qualcosa di nuovo e di importante, si avrà l’opportunità di vincere jeans e accessori Levi’s® in edizione limitata.
Da quando l’Aids fu scoperto nei primi anni ’80, oltre 25 milioni di persone sono morte a causa di questa malattia e ad oggi non esiste ancora un vaccino o una terapia risolutiva per sconfiggerla.
Le infezioni da HIV continuano a rappresentare una grave minaccia:
• In Europa orientale i casi di HIV sono triplicati dal 2000.
• Nel 2007 si stima che il numero complessivo di persone che hanno contratto l’aids abbia sfiorato i 2,5 milioni.
• attualmente sono oltre 33 milioni le persone che convivono con il virus HIV in tutto il mondo.
I giovani in età compresa tra i 15 e i 24 anni sono i soggetti più vulnerabili a contrarre il virus dell’HIV. I rapporti sessuali non protetti rappresentano ancora la causa numero uno di trasmissione del virus e l’uso del profilattico è uno dei pochissimi metodi efficaci per limitarne la diffusione.
«Nel rispetto dell’impegno che da sempre ci contraddistingue, ci sembra doveroso comunicare soprattutto ai giovani l’importanza di un comportamento sessuale corretto, sottolinea Mirco Morselli -Direttore Marketing di SSL Healthcare Italia, filiale italiana di SSL International plc di cui Durex è uno dei principali brand-».
Levi Strauss & Co. e la sua fondazione sono fortemente impegnati nella lotta contro l’HIV/AIDS in tutto il mondo sin dalla scoperta del virus avvenuta in California nel 1981. LS&CO. ha firmato una dichiarazione d’avanguardia per prevenire la discriminazione dei dipendenti HIV positivi sul posto di lavoro. Ad oggi, la fondazione Levi Strauss ha devoluto oltre 37 milioni di dollari a favore di iniziative volte a sensibilizzare l’opinione pubblica di tutto il mondo sulla piaga dell’HIV/AIDS.
fonte immagine: link
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